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Temat: News- Penhaligon’s: Lily & Spice (ang.)
...part of what ClĂŠro, who was named ceo
of the brand last September*, dubs “The Penhaligon's Renaissance […] We want to
rebuild the most selective English fragrance brand.”
The brand has reduced the number of items in its perfumery and accessories
range, which has been redesigned in a cleaner style based on different product
stories, such as Bluebell and Malabah. Lily & Spice is a new fragrance devised
by Penhaligon's creative director Pamela Roberts, which will launch in
October. “There are very few truly English perfumery brands on the market
today,” Rodriguez states. “The changes represent a return to authenticity which
appeals to a younger audience.”
*ClĂŠro holds the same title for France's L'Artisan Parfumeur and US skincare
line Erno Laszlo, despite the disbanding of the holding company created in 2002
to house the brands, Cradle...
Źródło: forum.gazeta.pl/forum/w,15707,43335421,43335421,News_Penhaligon_8217_s_Lily_Spice_ang_.html
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